MAY 26
with Cody Gramstad (9:00am to 12:00pm)
£150 GBP

with Arthur Fong (1:00pm to 3:00pm)

with Robert Valley (3:30pm to 6:30pm)
MAY 27
with Crash McCreery (9:00am to 12:00pm)
£150 GBP

with Andrea Blasich (1:00pm to 4:00pm)

(4:30pm to 6:30pm)

Our Speakers

with Cody Gramstad
9:00 a.m. to 12:00 p.m., May 26, 2018

This workshop explores the most important element of creating concept art. The IDEAS! In this presentation Emmy Award winning art director Cody Gramstad will break down the mysteries of coming up with unique ideas through personal experience, simplifying the creative process and translating those ideas into creating compelling conceptual artwork for a professional setting.

Workshop Details

  • Introduction / History of my career in film and VR
  • What is Concept Art?
  • How do you come up with unique ideas?
  • How do you translate those ideas to a production setting?
  • Painting Demo of Concept Development and Thought Process
  • Final Words
  • Q & A


Tonko House
  • The Dam Keeper

Industrial Light and Magic
  • Lucy
  • Jimmy Kimmel Live
  • Warcraft
  • Marvel's Agent Carter
  • Ant-Man
  • Civil War
  • Dr. Strange

Baobab Studios
  • Invasion!
  • Asteroids!
  • Rainbow Crow

Cody Gramstad

Cody Gramstad is an Emmy Award winning Art Director and Concept Artist, who specializes in film, TV and virtual reality experiences. Cody started his career as a painter on the Oscar nominated short The Dam Keeper. After the success of The Dam Keeper, he joined Industrial Light & Magic, where he transitioned from a 3D Generalist to Concept Artist and eventually Lead Concept Artist. While at ILM he contributed to numerous films and TV shows, such as Dr. Strange, Civil War, Ant-Man and Lucy, just to name a few. In 2015 he partnered up with Maureen Fan and Eric Darnell as an Art Director at their VR startup Baobab Studios. Baobab has created three award winning short film, Invasion!, Asteroids! and Rainbow Crow and has grown to be a leader in virtual reality storytelling.

with Arthur Fong
1:00 p.m. to 3:00 p.m., May 26, 2018

In this workshop, Arthur will share with you his thoughts on the value of graphic design and how he uses them to give clarity and interest to a painting. One of the key ingredients Arthur continues to use in his work for animation is simplicity, both in design and color. He will walk you through examples of traditional painting, visual development paintings, and color keys that all use graphic abstract shapes as a foundation.

Workshop Details

Part 1 (50 min)

  • My journey from childhood, to college, to career
  • The importance of keeping an open mind and accepting change
  • Slideshow of artwork
  • Simplistic Design and Color Clarity
    • Why design?
    • How to challenge ourselves to find simplicity
    • How to analyze our research to better our design and color

Part 2 (50 min)

  • Photoshop Painting Demonstration
  • A breakdown of my process

Part 3 (50 min)

  • Continue Photoshop Painting Demonstration
  • Final Thoughts
  • Q & A


  • Wish Dragon (in production)
  • BSmallfoot
  • The Croods 2
  • Kung Fu Panda 3
  • Me and My Shadow
  • Rise of the Guardians
  • The Croods

Arthur Fong

Arthur Fong started his animation career as a design intern at Blue Sky Studios in 2009. He joined the visual development team at DreamWorks Animation (DWA) the following year and contributed to projects such as The Croods, Rise of the Guardians, Kung Fu Panda 3, and several development projects. After spending 5 unforgettable years at DWA, he decided to leave the nest and explore other options in his art career. Since then, he worked at Warner Animation Group, traveled to different parts of the world, and started a painting workshop where he teaches landscape painting. He is currently the Production Designer for an upcoming animated feature called Wish Dragon.

On his very limited free time, he enjoys the peaceful atmosphere at the local cafe, drinking pour-over coffee with his miniature sketchbook in hand.

with Robert Valley
3:30 p.m. to 6:30 p.m., May 26, 2018

In this workshop, Robert will take you on a step by step progression from a comic book panel to a fully animated scene in Photoshop. It should be noted that this workshop is geared towards independent animation filmmakers.

* This workshop is ideal for intermediate to advanced level students.

Workshop Details

Stage 1
  • Comic book panel
  • Foreground/ midground/ background (planning ahead)
Stage 2
  • Breaking into layers and preparing for animation
Stage 3
  • Animation
  • Using the Photoshop timeline (this could go on for several hours)
Stage 4
  • Coloring Techniques
Stage 5
  • Rendering and compositing
Q & A


  • Aeon Flux
  • Motorcity
  • Tron Uprising
  • Wonder Woman DC Nation
  • Shinjuku
  • Pear Cider and Cigarettes


  • Nike
  • Coke
  • Levis
  • Gorillaz
  • Beatles
  • Metallica

Robert Valley

Robert Valley is from Vancouver BC, Canada. He completed a 3 year animation program at Emily Carr College in Vancouver in 1992. In 1993 Valley moved to San Francisco and worked with Peter Chung on Aeon Flux. Between 1994 and 1998 Valley spent much of his time working on Directing animated commercials for clients such as Nike, Coke and Levis. In 1999 to 2009 Valley worked with Passion Pictures in London and worked with Pete Candeland on Gorillaz, Beatles Rock Band and a range of other animated commercial projects. In 2011 Valley relocated to Los Angeles and worked as a character designer on Motorcity and Tron Uprising. In 2013 Valley Directed the Wonder Woman DC Nation shorts and Shinjuku shorts. From 2014 to 2016 Valley wrote and directed the short animated film 'Pear Cider and Cigarettes' recently nominated for an Oscar. In the later part of 2016 Valley directed a music video for Metallica called 'Murder One'. His most recent project was again with Passion Pictures where he worked as animation director on the Gorillaz most recent music video release 'Saturn's Barz' which is available in VR.

with Crash McCreery
9:00 a.m. to 12:00 p.m., May 27, 2018

For anyone who has ever been fascinated with the creation of all things creepy, scary, cool and quirky - this workshop with acclaimed Character Designer Crash McCreery, will explore the techniques and theories that will help bring your fantastic creatures to life.

Whether it be the Cursed Captain of the “Flying Dutchman”, or the reptilian Sheriff of a town called “Dirt”, Crash will explain the development and production of some of his most iconic Characters, exploring the fundamental elements necessary to become a successful “Creature Creator”; covering such subjects as the importance of a character’s emotional impact and how to reference nature to give your work realism.

From sketch to final rendering, Crash will then demonstrate his methodology of transforming a rough idea into a fully-realized, believable character—sharing his insight on how to develop the tools necessary to design memorable characters that resonate with any audience.

Workshop Details

  • Introduction (20 min)
    • How I started
    • What I've worked on
      • Slide Presentation of Artwork
  • The Design Process - LECTURE (30 min)
    • Before the lead hits the paper
      • What's the "Big Idea"?
      • Building a Character’s Backstory
      • Exploring a Character’s Personality Traits
      • Developing a Character’s Emotional Impact
      • Gathering Inspirational Reference
    • Exploration - The Sketching process
      • Understanding Nature's composed chaos
      • Embracing accidents
    • Polishing a Sketch
      • Finding the Pearl in the Oyster
    • The Final Design
      • Polish the Pearl - not the Turd
  • BREAK (10 min)
    • From Sketch to Final Design - Demonstration (50 min)
      • Sketching Demonstration
      • Photoshop Demonstration
      • Applying Texture photos for realism
      • Developing a complementary Background or Environment
  • BREAK (10 min)
    • Crash encourages all students to bring an example of their work for critique and/or Draw-Over - supplied on a USB Drive or compatible form of file transfer by participant. (Jpeg, Tiff or Photoshop File).
  • Final Comments
  • Q & A (30 min)


  • Jurassic World
  • Rango
  • Prince of Persia: The Sands of Time
  • Van Helsing
  • Pirates of the Caribbean: The Curse of the Black Pearl
  • Hulk
  • Jurassic Park
  • Batman Returns

Crash McCreery

After attending the Art Center College of Design, Mark "Crash" McCreery graduated in 1988 obtaining a BFA in Illustration. Today he is one of the most talented designers in the film industry and has worked on such films as Terminator 2, Edward Scissorhands, Jurassic Park, and Pirates of the Caribbean. He has also worked as the Production Designer on the animated feature, Rango, as well as the live action film The Lone Ranger. Crash's work has been featured in Movie Magic, The Hollywood Reporter, Daily Variety, Cinefex magazine and many other periodicals worldwide!

with Andrea Blasich
1:00 p.m. to 4:00 p.m., May 27, 2018

In this workshop, Andrea will show you his personal approach towards design - the same approach he has used throughout his career as a sculptor for the entertainment industry.

He will show you a selection of maquettes he has created for work, as well as personal sculptures. This will illustrate how he uses the same approach towards accomplishing different goals.

This workshop is open to students of all levels.

Workshop Details

Topics covered include:
  • Design choices
  • Making a plan using the chosen drawing
  • Translating from a 2D drawing to a 3D sculpture
  • Traditional sculpting tools
  • Building your base and armature
  • Importance of understanding basic anatomy
  • Blocking the clay sculpture
  • Importance of working in planes
  • Proportions and measurement
  • Refining and finishing
  • Smoothing and cleanup techniques


  • Brave
  • Iec Age: The Meltdown
  • Shark Tale
  • "The Dam Keeper"

Andrea Blasich

Andrea Blasich has spent the last 20 years working as a sculptor in the animation industry. He graduated at the Accademia di Belle Arti di Brera in Milan with a Master in Scenography. After a few years working for theaters in Milan, Italy, he started to sculpt for animation, which has always been his passion. In 1997, he landed a job as a sculptor for DreamWorks Animation and moved to the U.S. His clients include: DreamWorks SKG, Blue Sky Studios, Pixar Animation Studios, Lucasfilm, Cinderbiter and Disney Animation Studios.

Recently, Andrea is concentrating more on his personal sculptures and bronzes. His work has appeared in exhibitions at Pixar Animation Studios, Cartoon Museum in San Francisco, Nucleus Gallery in Los Angeles, and the Society of Illustrators in New York.

You can see his work at

portfolio review

Portfolio Review
4:30 p.m. to 6:30 p.m., May 27, 2018

During this 2 hour portfolio review session, instructors will be reviewing artwork that has been submitted for a critique. All attending artists are encouraged to submit their portfolios, but we will be accepting only 5 applicants.

If you would like the chance to have your portfolio reviewed, please submit 3-5 images to

Please be advised that if your portfolio is chosen, your work will be critiqued on screen and will be seen by all attendees. Your identity will remain anonymous unless you request otherwise.

How to submit your portfolio for review

  • Submit 3-5 artwork images.

  • Kindly resize your images to a maximum of 1280 pixels either way while keeping the aspect ratio the same.

  • Save your images in JPEG format.

  • Please name your files with your first and last name together using no spaces. Example: johndoe-01.jpg, johndoe-02.jpg

  • Once ready, please email your artwork images to:


Smile Suite
241 Borough High Street
London SE1 1GA
United Kingdom



Answers to the most common workshop questions can be found in our FAQ.

If you can't find the answer to your question please contact us at Schoolism.


How can I purchase my ticket?

You can purchase your Schoolism LIVE ticket online. Our default payment method is PayPal. If you do not have a PayPal account, we can also accept a wire transfer (additional wire charges will apply), or a check or money order (time permitting for postage transit). Please email us at for more details.

Can I purchase a ticket and give it to a friend?

Absolutely! To gift a ticket to a friend, simply purchase your ticket normally and register your friend's name at checkout. If you have already purchased a ticket but would like to transfer its ownership to your friend at a later date, please email us at with his or her name and email address and we will take care of the rest!

Are there any group discounts available?

Group discounts are available for parties of 5 or more. Please email us at for more details.

Can I purchase my ticket at the door?

If tickets for a workshop are not yet sold out by the day of the event, tickets will be available at the door to be sold on a first-come-first-served basis. Door sales will be cash only.

If I purchased a ticket but can no longer attend, can I get a refund?

Yes, refunds are available up to 24 hours before the event. Refunds will be issued according to the method of your payment, i.e. if you paid via PayPal, your refund will be issued via PayPal, to the same account that you paid from. To request a refund, please email us at

Getting to the Workshop

Will there be discounted hotel rooms available for out-of-town attendees?

Discounted hotel accommodations may be available on a workshop by workshop basis. If we have a hotel partner for a particular event, it will be listed on that event's individual webpage.

Will the instructor have a meet-and-greet session after the workshop?

Unfortunately, no. Unless otherwise stated, the instructors will not have meet-and-greet sessions after the workshops. If you'd like to meet and greet the instructors, we recommend that you arrive at the venue early and speak to them at that time.

At the Workshop

Will I need to show identification to get into the workshop?

Yes, we will need to match your photo ID with the name on your e-ticket printout. If the names do not match, you may not be granted entry so please make sure that you bring your identification and that the name matches that on your ticket.

Will I be able to record parts of the workshop to review later?

Unfortunately, no unauthorized recording of any type, in whole or in part, will be permitted in the workshops. These workshops consist of the intellectual properties of the instructors, so we must do our utmost to protect them.

Will there be a question and answer period after the workshop?

Absolutely! Every workshop will end with a 15- to 30-minute session in which the instructor will field questions from the attendees.

Do I need to bring a notebook, pens, sketchpad, etc. to the workshop?

Yes, please bring something to write on and write with. You will be taking a lot of notes and maybe doing some other exercises, depending on the workshop.

Will there be intermissions during the workshop?

Yes, there will be breaks during the workshop. The number of breaks and their length will vary depending on the workshop.

Why You Can't Miss the Schoolism LIVE London Workshop

Learn From The Masters

Schoolism LIVE brings together some of the best talent in the industries of feature animation, gaming, illustration, and design in an intensely focused weekend of workshops.

Schoolism LIVE London welcomes Cody Gramstad, Arthur Fong, Robert Valley, Crash McCreery, and Andrea Blasich, whose combined clients and credits include The Dam Keeper, Dr. Strange, Wish Dragon (in production), The Croods, Aeon Flux, Nike, Gorillaz, Jurassic World, Batman Returns, Brave, Shark Tale and more.

Meet Like Minded People

Art and creative design is a social industry so it’s important for us to meet like-minded individuals who are also interested in constant improvement and perfection of their craft.

Explore an Exciting New City

For those attending Schoolism LIVE London from out of town, set aside a few days before or after the workshops to enjoy the fantastic shopping, the great history, and all the amazing sights and sounds that this world cultural capital has to offer.